Are you a speculator or investor? Great fortunes can be made and lost in real estate
Certified Mortgage Planning Specialists professionals are committed,
qualified and equipped to help you implement the seven keys to profitable real estate
investment:
- Determine Level of Liquidity - liquidity is the ability to quickly convert an
investment into cash, without losing any of the principal that you've invested. For
example, a savings account is highly liquid. In contrast, real estate is considered
to have low liquidity because of the time it takes to sell the property and the
unpredictability of the market value at the time you are ready to sell. The
greatest real estate fortunes have been lost by those who overextended themselves and didn't
have enough liquidity to weather to ups and downs in the real estate market. CMPS professionals
help you implement strategies to maintain high levels of liquidity to be able to weather
the storms in the marketplace and take advantage of profitable investment opportunities.
- Determine Level of Marketability - marketability is the ability to convert an
investment into cash quickly, at any price. For example, stocks can be sold anytime on
an organized stock exchange at the prevailing market value. However, the price at which the
stock is sold can produce a loss for the investor who is selling the stock. With real estate,
not only will you need to deal with market conditions, there will be real costs to
consider whenever you sell a property such as brokerage fees, marketing fees and title
insurance. CMPS professionals help you invest with a business plan and avoid the
marketability risks associated with real estate speculation.
- Determine the Impact of Leverage - leverage is the use of borrowed funds to
finance a portion of the purchase price of an investment. The ratio of borrowed funds
to the total purchase price is known as the loan-to-value (or LTV) ratio. A high LTV
would result in high leverage, while a low LTV would result in low leverage. Real
estate investments can be more leveraged than most other types of investments. Sometimes,
mortgage debt results in 'negative leverage'. In this case, you should avoid mortgage debt
or sell the investment. Other times, mortgage debt results in 'positive leverage' and can
enhance your rate of return on investment. CMPS professionals help you avoid the trap of
negative leverage while maximizing the benefits of positive leverage.
- Evaluate the Investment Management Issues - there are really two levels of monitoring
and managing a real estate investment:
1. Asset Management - this is where you monitor the financial performance of the
investment and make changes as needed. With stocks and bonds, you consult with an
investment advisor, and/or a CPA to determine when to buy and sell investments. With
real estate investments, CMPS professionals are qualified to serve as 'real estate
investment advisors' and give you solid advice in this area.
2. Property Management - involves the overall day-to-day operation of the property
and the physical maintenance of the building or buildings. Property management can
include rent collection, paying the taxes, insurance and utilities, the exterior
maintenance such as landscaping, snow removal and roof issues, as well as interior
maintenance such as plumbing, painting, flooring, walls, kitchens, etc. Property
management can become a huge trap for you if you don't give it the proper evaluation
prior to purchasing an investment. Obviously, unless you want to fix leaky toilets and
gets calls from tenants at all hours of the night, you should seriously consider
engaging in a professional relationship with a management company. Remember, time is
money. If you want to make money in real estate, don't waste or lose your time, because
if you waste or lose your time, you are in effect losing money.
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fast facts
- Determine level of liquidity
- Determine level of marketability
- Determine impact of leverage
- Evaluate investment management issues
- Properly calculate your rate of return
- Consider the tax impact
- Evaluate and reduce investment risk
- Understand due diligence
- Invest with the right entity
- Diversify
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