Why Improper Use of CRM is Costing You Millions

According to research conducted by STRATMOR and the MBA, loan officer sales productivity hasn’t changed in over a decade despite millions of dollars being spent on technology. Further research by CSO Insights confirms that less than half of salespeople are using their CRM to effectively increase sales. Watch this video to discover:

  • How to Use a CRM to Reduce Your Origination Costs and Increase Your Profits
  • How to Use a CRM to Keep Your Team Focused on their Most Important Sales Opportunities 
  • How to Use a CRM to Improve Sales Productivity

Where are you in the CRM implementation cycle?